This exercise was all about creating typography that conveys a message. I started by writing different sets of opposites in my own handwriting. This was followed by re writing them in a descriptive way. I made choices about shape, size letter position and spacing in order to convey meaning.
The next step was to choose a font from computer software that would suit each word. For the word big I chose a bold uppercase typeface and stretched it to make it larger and wider. I felt that it needed to be an unfussy sans serif typeface. In contrast to big, I reduced the size of the font right down to represent small and used lowercase to make it appear even smaller. Again I felt that a sans serif font was most suitable. To represent the word fat I chose a wide, rounded typeface. The ‘bubble’ writing nature of it leaves space in the middle which I think suits the meaning. The letters are placed very close to each other which also emphasises the word. For thin I chose a simple font and stretched it upwards to create a thinner look. I used uppercase because it looks thinner. Lowercase has curled bits on the i and t, therefore not looking so slender.
To represent calm I used a lowercase sans serif font with slightly rough edges because it looks like it has been written in a relaxed way. The letters have got a soft and dreamy look to them. In contrast, mad has sharp pointy edges and angles. I have used a mixture of upper and lowercase because it conveys a message of unpredictability.
I chose a font in which the letters look like they have been drawn rapidly to represent the word fast. I tried upper and lower case and chose lower because it gave more of an impression of quickness than upper. I also changed the size of the letters so that each letter in the word gets smaller as if something is zooming into the distance. I actually think the meaning would be conveyed more if the letters were even smaller. For slow I wanted to have something in a cursive script. It takes takes a long time to write in a decorative script therefore I thought it would symbolise slow well. I also left large spaces between each sound in the word to make it appear longer and slower.
I chose a serif typeface with lots of extra bits on it to represent the word fun. It has squiggles and swirls and a ray of sunshine on the n. Lowercase seemed a more fun choice than upper which is more formal. In complete contrast to this, I chose a simple sans serif uppercase font for the word boring.
With fonts chosen, I then traced each one and coloured it ensuring my choice of colour would support the expressive typography. I felt that BIG needed to be coloured in a bold primary colour and chose yellow because it stands out the most. For fat and thin I thought about the colours of the foods that can cause people to be either body shape.
Blue is a very calming colour so I chose that for calm contrasted with red, the colour of anger, for mad.
When thinking about fast, flame type colours came to mind while a old grey colour came to mind for slow. Fun needed to be colourful while boring is just black!
To build on these ideas, the next step was to make a moodboard for each word in order to consider texture, line quality and combinations of colour. This was easier for some than for others. Big things create big shadows, they loom over other things so I explored adding a 3D shadow effect. The colours needed to be big and bold and the line crisp. I got a bit stuck on small. When thinking about very small things I thought about grains of sand so explored using tiny dots to create the letter.
When thinking of calm I think of clouds drifting gently in a blue sky. I felt that the edges and line should be soft like clouds so I explored different media to create this effect. To me, mad is all about anger or passion, red and spiky. I found bits in magazines that I thought could be used to collage. I also explored creating jagged edges to further emphasise the word.
Bubblewrap came to mind as a texture for fat and from that the pink blobs. I also thought about making the line slightly wobbly. Thin was a bit trickier. I considered creating the letter with lots of very thin lines and also creating a letter outline rather than filling it which made the letters look thinner.
Fast was all about go faster stripes and flashes which I tried in different ways on crisp lines. For slow I tried blurring the edges of the letters a bit to create more of a slow effect. For colour I thought about adding some green to the grey because slow makes me think about sloths who are grey. They move so slowly that green algae grows on them.
Fun puts me in mind of rainbow carnival colours, while again, boring is just black!
I then drew the words out freehand and rendered them using different media, materials and colour to create the expressive typography. I found the moodboard process really useful in extending ideas about what could be used to make the word even more expressive visually and conceptually.