Assessment Piece 3 continued - Audience: Museum Posters (Revisited)

I have chosen to revisit this exercise because, like the children’s book cover one, I was never happy with my original designs. I ended up using the design I had used for the adult poster as a design for children’s clothing in the ‘Authorial Practice’ exercise in Part 5 which made me realise it wasn’t appropriate for an adult audience. My tutor had also advised that a more complicated design could be used. Feedback from my tutor also asked about text being placed in the same position on all designs in order to make them more solid as a series as I had identified in my original research on Virginie Morgand.

Taking tutor feedback into account, I made a list of the changes I wanted to make to my original designs in order to create more of a series and ensure that the artwork is more appropriate to each audience.

  • Place text in a banner of contrasting colour in the same position on each poster.

  • Use same font across all three designs.

  • Use different colour backgrounds to ensure they don’t look too similar.

  • Create a more complicated adult design.

  • Make the transport the characters instead of having children in the child’s poster in order to keep a visual continuity between the series.

  • Work on all three simultaneously in order to maintain continuity.

Using this brief I created the designs shown below, of which the children’s poster features final artwork which I completed using gouache to create flat colour. I felt that flat colour would be most appropriate for making a poster eye catching. The colour visuals for the teenager and adult are digital flat colour.

Compared with my original work, I feel that these posters are much improved. Placing the text on a white banner provides the contrast that was missing when it was on a coloured background. I think there are two ways the hierarchy could be interpreted. My original intention was to lead the eye from the top of the illustration down to the text; from the top of the road; the red bus, the largest car down. However because the bright text on a contrasting background is so eye catching, it could work the other way round, with the eye being led from the bottom up to the top. Perhaps it will depend on the viewer. It is clear that these posters are a series advertising the same place, but they are also different enough to appeal to different audiences.